The company offers an online platform that enables financial institutions to analyze customer transaction data and gain insights into their preferences. This allows banks to offer personalized marketing campaigns through their apps, reaching target consumers more directly. By using AI, Data4Deals helps brands deepen relationships with existing customers and attract new ones. Their solution improves customer engagement and loyalty by enabling banks to offer better products, offers, and rewards based on customer preferences. Founded in 2021, Data4Deals is based in Lisbon, Portugal.