The company strongly believes in working side by side with managers and coaches to develop tailor-made analysis that fit the unique needs of a team. Their core product, Metrica Play, uses pattern recognition technology to detect key moments and plot relevant information in a fast, flexible, and easy-to-understand way. By providing hard facts in a visual and intuitive way directly connected to the video, Metrica Play improves the interaction between coaches and players. Metrica Sports is capitalizing on changes in AI technology and market adaptation to new insights, driving a shift towards more flexible and universal analytical layers in sports.