Viraliti allows advertisers to create visually appealing ad campaigns and target relevant users to drive traffic to their websites and increase sales. It operates on a pay-per-click model, ensuring advertisers only pay for valid clicks. With advanced fraud detection algorithms, Viraliti penalizes any attempts at fraud. The platform aims to help social media users monetize their influence by providing them with opportunities to promote products and services. Specifically, Viraliti focuses on advertising on Pinterest, offering a social media advertisement network for advertisers to reach their target audience.