The company's games are designed to be educational adventures, offering a unique and engaging way to learn French. Unlike other language-learning apps, Immersia's games use speech recognition technology to help users learn to speak the language, not just read and listen. With great animation and a funny script, Immersia's games are a fun and effective way to learn a new language. Their motto is "Learn a language at a bar," reflecting their belief that language learning should be enjoyable and immersive.