The company has developed a location-based network of commercial drivers, starting with auto rickshaw drivers, that is powered by customer ratings. Through their platform, customers can book a pre-paid auto rickshaw for immediate pick-up or schedule a pick-up using their mobile phones. By enrolling Bangalore's best auto drivers into their network, mGaadi addresses the pain points of commuting in Indian cities, providing a reliable and convenient service for customers while also creating job opportunities for drivers.