The company provides a free and easy-to-use service for non-profit organizations and individuals to create and sell customized T-shirts promoting their social causes, with a portion of the proceeds donated to the campaign promoter. Worth Wearing aims to make fundraising and merchandising accessible and immediate for the third sector, while also prioritizing environmental sustainability by using ecological, fair-trade, and sustainable materials for their products. As one of the top 10 companies in Italy registered as Social Benefit, Worth Wearing is committed to empowering anyone to raise funds for their own project of social change.