Founded in 2017 and based in Atlanta, Georgia, Grayscale helps businesses, including popular brands like Peloton, Wayfair, and DoorDash, automate candidate communication and create a personalized candidate experience. The platform integrates with various applicant tracking systems (ATS) such as Greenhouse, Lever, and Workday, offering features like unlimited texting, bulk messaging, automation, and interview reminders. By leveraging Grayscale, companies can engage talent, streamline workflows, and ensure a high-touch candidate experience from initial engagement to onboarding and retention.