The platform, an initiative of Mediaset Group, offers investments in advertising and promotion to companies that have already achieved a certain level of maturity in the markets. Ad4Ventures has privileged access to the consumer market in Italy and Spain, thanks to its undisputed leadership in the promotion of goods and B2C services. The firm prefers to invest in companies operating in B2C, media, e-commerce, and technology sectors based in Italy and Spain, and will also invest in early-stage companies if there is a clear opportunity for value creation.