Customers can use Jada Beauty to read unbiased reviews from other hairstylist customers, search for stylists based on various criteria such as expertise, location, hair type, price, or services offered, and view photo portfolios of stylists' work. The company also offers a free app called Style Finder for stylist members. Founded in 2011 and headquartered in Carmel, Indiana, Jada Beauty has received its first round of investments. In addition to connecting customers with stylists, Jada Beauty also sells hair care products and provides personalized recommendations to users.