Founded in Italy in 2013, Bluewago allows users to sign up, go through a background check, choose a boat, and process payment directly on the site. Boat owners can list their boats, communicate with potential renters, and collect payment through the platform. Since its launch in 2014, Bluewago has gained popularity in the boating and tourism industries, partnering with companies like Lastminute.com and Edreams.com. In 2015, the company was acquired by Venetwork Spa and valued at approximately €2 million, with backing from Unicredit.