The company's patented Blended Interest Graph allows them to reach over 66 million social users and deliver targeted ads on mobile apps. Their Relevance API generates primary revenue streams for premium apps by recommending tweets based on users' unique interest graph. Unlike ads on social platforms like Facebook and Twitter, 140 Proof's technology can analyze activity from multiple social networks to better understand users. Their customer list includes major brands like Microsoft, Disney, and Coca-Cola. With traction in various platforms and millions of engaged users, 140 Proof brings precision to in-app advertising by analyzing social signals.