Founded by veterans from Electronic Arts, eLance, Oracle, Thomson, Yahoo!, and academia, SpongeFish operates an online community where users can interact and share knowledge. The platform provides simple and powerful publishing tools for users to share their advice, lessons, tips, tutorials, and how-to's in various formats such as words, video, sound, or images. SpongeFish aims to connect individuals with others who appreciate their knowledge, regardless of their credentials. The company's goal is to create a place on the web where people can be recognized and rewarded for what they know.