The company builds and acquires promising D2C brands from external entrepreneurs, applying their deep expertise, manpower, and capital to take them to the next level. They focus on both "pull" e-commerce platforms like Amazon and other marketplaces, as well as "push" e-commerce through social media. By developing and marketing these brands to prospective consumers, they help businesses enhance their brand image and profitability. The Stryze Group is a leading player in the Direct-to-Consumer space.