The company offers a cloud-based solution that allows leading CPG and retail brands to deepen audience engagement, build awareness, and gain a data-driven, 360-degree view of consumer behavior and purchase drivers. PunchTab's self-serve, easy-to-implement product is fully customizable and offers white-labeled loyalty and engagement programs. The company is funded by Mohr Davidow Ventures, Chamath Palihapitiya from The Social+Capital Partnership, Crunch Fund, Venky Harinarayan, and Anand Rajaraman.