GoTo provides a custom pickup and drop-off service that allows users to board fleets near their location, with a hassle-free check-in process. The platform is 4x more economical than outstation cabs and operates in a $5 billion transactional market, targeting a market worth $1500 billion yearly. GoTo aims to transform the public road transportation industry by providing a safe and secure travel experience, with real-time fleet availability and tracking for users and their loved ones.