The company operates a passive metering panel that captures a wide breadth of behaviors, providing researchers, advertisers, and publishers the data they need to keep up with the rapid and changing pace of consumer media consumption. Their single-source, passive metering data sets offer a holistic view of the consumer, including demographics, lifestyles, attitudes, and interests. With this information, brands, publishers, and researchers can benchmark against competitors, fill gaps in the consumer journey, and identify ways to increase engagement and loyalty. Verto Analytics' Data Labs are located in the US and Helsinki, Finland.