Ace Metrix
Company

Last deal

$4.04M

Amount

Series C

Stage

08.08.2014

Date

3

all rounds

$24.98M

Total amount

date founded

Financing round

General

About Company
Ace Metrix provides a live platform for real-time advertising campaign optimization.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2007

Number of employees

Company Type

For Profit

Last funding type

Series C

IPO status

Private

Description

Ace Metrix is a California-based company that offers a real-time television advertising and competitive intelligence platform. Their platform provides qualitative and quantitative measures, normative data, competitive insights, and tools to analyze the creative impact of persuasion, breakthrough, emotional connection, and cultural perception. They believe that ad creative excellence drives brand performance and provide technology, tools, and insights to the advertising ecosystem to understand how and why video creative works with viewers. Advertisers and agencies rely on Ace Metrix to provide qualitative and quantitative measures, normative data, and competitive insights that inform each phase of the creative lifecycle. They are now a part of iSpot.tv and are paving the way as the new standard for TV ad measurement, giving marketers the ability to elevate their brand with video creative assessment.
Contacts

Contact Email

Phone number

Social url

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Transaction name

Acquired by

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announced date

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3

Number of Funding Rounds

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Money Raised

Their latest funding was raised on 08.08.2014. Their latest investor Palomar Ventures. Their latest round Series C

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Funding Round 
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Money Raised 
Lead 
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Co-Investors
Investors
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5

Number of lead investors

5

Number of investors

Investor 
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Partners 
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Series A, Series B, Series C
Yes
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Yes
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Jim Gauer

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A veteran venture capital fund manager with expertise in all aspects of Information Technology investing, Jim has produced well over $1 billion in gains for his investors during his career and has established himself as one of the venture industry's premier IT investors. Prior to forming Palomar Ventures, Jim led early-stage IT investments as general partner for Enterprise Partners Venture Capital. With experience as chief executive officer of several successful companies in both the US and Europe, Jim combines a strong technical and management background with an outstanding record as an investment professional to guide and oversee the investment strategy for the Palomar fund. Jim has led investments in such market leaders as webMethods (WEBM), Efficient Networks (EFNT, Siemens), Borland (BORL), American Home Lenders (LEND), Rendition (Micron), XLNT Designs (Intel), Isocor (ISOC, Critical Path), Digital Style (Netscape), and numerous other successful public and private companies. He currently serves on the board of six private companies: AlterPoint, ARC, Composite Software, CoreObjects, Dorado and Lombardi Software. Apart from his professional work, Jim also places a high priority on community involvement, with a philanthropic emphasis ranging from underprivileged and foster youth, to research work for cancer and mental health, to environmental protection and civil liberties.

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Ann Winblad

Ann Winblad

Ann Winblad is the co-founder and a Managing Director of Hummer Winblad Venture Partners. Hummer Winblad Venture Partners (www.humwin.com ) is a leading venture capital firm focused on software investing and manages over $1 billion in cumulative capital. Since Hummer Winblad Venture Partners’ inception in 1989 the firm has launched over 100 new software companies. Ann has over 30 years of experience in the software industry as a successful software entrepreneur, strategy advisor, technical author and venture capitalist. Her background and experience have been chronicled in many national business and trade publications. Ann has a BA in Mathematics and in Business Administration. She has an MA in Education with a focus in International Economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Law degree from the University of St. Thomas. Ann served and serves as a Director of numerous start-up and public companies. She is also a member of the Board of Trustees of the University of St. Thomas, Director and former Chairperson of SVForum and serves as an advisor to many entrepreneurial organizations. Ann has served as a Director of numerous start-up and public companies and currently serves as a director of Ace Metrix, Karmasphere, MuleSoft, Sonatype, and Voltage Security. She is a member of the Board of Trustees of the University of St. Thomas. Ann is an advisor to numerous entrepreneur groups, as well as Director and former Chairperson of SV Forum.

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People

Founders
2

Steve Goldman

current job

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Ace Metrix

organization founded

1

Steve Goldman

JuYoung Lee

current job

Ace Metrix
Ace Metrix

organization founded

1

JuYoung Lee

Employee Profiles
57

Erik Phipps

Senior user interface engineer

Katie Williamson

Senior vice president client services

Tyler Wade

Vice president business development

Colin Mitts

Data scientist

Jacob Eggers

Director of user interface engineering

Satoko Sato

Director of data persistance

Michael Risucci

Vice president product management

Zachary Atkinson

Manager of operations

Activity

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