Turismo Lanzarote focuses on promoting and enhancing tourism in Lanzarote, both locally and internationally. They unify the tourism promotion strategy for the island and engage in activities such as research, documentation, and dissemination of Lanzarote's image. They also execute marketing actions and work on improving the landscape of the island. Additionally, they design guides and brochures to promote the tourism sector and organize various events to promote Lanzarote as a tourist destination. They also market and promote Lanzarote as a venue for conferences, fairs, conventions, seminars, and special interest sports activities.