KoalaDeal
Company

Last deal

$410K

Amount

Seed

Stage

18.04.2012

Date

1

all rounds

$410K

Total amount

date founded

Financing round

General

About Company
SimpleRelevance has been acquired by Rise Interactive.

Industry

Sector :

Subsector :

Keywords :

founded date

01.04.2011

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

SimpleRelevance offers a solution that combines behavioral, demographic, and psychographic data to create personalized marketing recommendations. Unlike other platforms, SimpleRelevance builds a comprehensive profile of each customer, including their interests and preferred messaging times. The technology seamlessly integrates with email service providers, CRMs, and third-party data sources, providing up-to-date recommendations for each customer. By leveraging machine learning and predictive analytics, SimpleRelevance helps businesses target specific customer segments and track important metrics such as purchases and click-through rates.
Contacts

Contact Email

Phone number

Social url

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SimpleRelevance

SimpleRelevance

SimpleRelevance is a company that uses machine learning technology to personalize digital marketing communication for businesses.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

Marketing, Artificial Intelligence, Advertising

Location

Chicago, IL, USA

total rounds

3

total raised

$1.27M

Financials

Funding Rounds
1
1

Number of Funding Rounds

$410K

Money Raised

Their latest funding was raised on 18.04.2012. Their latest round Seed

Date 
Funding Round 
Investors 
Money Raised 
Lead 
18.04.2012
$410K
Co-Investors

People

Founders
1
Erik Severinghaus
Erik Severinghaus

Erik Severinghaus

Erik is a Chicago-based serial Entrepreneur, Intrapreneur, and business leader who is an avid mountain climber, water polo player, ironman triathlete, skier and adventure seeker. He obtained his MBA in Entrepreneurship at Kellogg School of Business. As a student at the University of North Carolina, he was part of the founding team for iContact (a leader in email marketing), started and operated MainBrain, a K-12 education software infrastructure company, and helped run a small consulting firm. After college, Erik took a consulting job at IBM and in six years rose to a position as a Partner in IBM’s IT Optimization Practice. Some of the highlights at IBM include bringing new products to market and acquiring a patent on fundamental cloud computing algorithm. An entrepreneur at heart, Erik left IBM to return to building startups in April of 2011.

current job

Conexiom
Conexiom

count Of Investments

1

Erik Severinghaus

Employee Profiles
9

Gary Holdren

Board member

Activity

Recent News
0