Founded in 2013 by Mondelez Global and Prehype, Betabox offers a customizable mobile platform that solves industry-wide product sampling problems. The team, comprised of experts in brand marketing, sampling, logistics, social media, and mobile-consumer technology, has already worked with many of the world's most notable brands during Betabox's closed beta. The platform amplifies the impact of sampling campaigns, drives social sharing and impressions for content and offers, and enables clients to engage more customers and promote efficient marketing.