Founded in 2015, Milky Way Ventures is an ecommerce incubator comprised of a team of passionate entrepreneurs with backgrounds at companies like McKinsey and Groupon. Their goal is to create sustainable value and ROI by integrating all key elements of startup operations, including CRM, finance, technology, and capital. With a focus on marketplaces, MWV prioritizes adaptation over innovation, leveraging existing and proven business models to rapidly scale within Italy. Their aim is to achieve high success rates and feasible exits for market participants.