Keyplay helps companies tired of B2B waste by providing them with a novel way to research and prioritize the right accounts. Unlike generic data providers and ABM vendors, Keyplay uses unique signals and modeling to cut manual account research in half. They also offer sales scoring that can double sales confidence and allow businesses to have control over the scoring process. Additionally, Keyplay helps companies map their market for efficient growth. Overall, Keyplay aims to assist businesses in reducing waste and achieving GTM excellence in the B2B sector.