The platform leverages artificial intelligence to analyze patterns of different risks and loss outcomes, computing a rank, score, and price for every property and organization. This allows insurers to target the most profitable risks, improve risk selection and pricing, and deliver fair prices to their customers. Cytora's technology has won multiple awards, including the Best AI Product in Insurance at the CogX Innovation Awards 2019 and the Risk-Modelling Technology of the Year at the Insurance Times Awards 2018.