The company focuses on seed and early stage investments in both consumer and enterprise products, with a particular interest in perceptual computing, mobile and location-based services, data visualization, and the Internet of Things. They aim to connect Turkey to Silicon Valley and follow Peter Drucker's principles of innovation and marketing, investing in entrepreneurs with scientific product innovation know-how and growth hacking methods. Their strategy involves scouting technical and design talent at top universities, injecting seed funding and growth marketing know-how with founder-friendly terms, and grooming top performers for Silicon Valley, particularly YCombinator.