The platform integrates inventory and sales across multiple online and physical channels of sale, enabling small and medium retailers to manage their inventory and orders across online channels and brick and mortar stores in a single place. With a global client base, Primaseller's order fulfillment platform removes the pain of using different communication modes by vendors, allowing retailers to fulfill the needs of any consumer across the globe through all channels possible and maximize sales in the process. The software provides an integrated and seamless manner for multi-channel retailers to manage their Brick & Mortar in-store sales along with all their online channels of sale like their webstores or marketplaces like Amazon.