The company operates in two units: pFusion, which licenses embedded non-volatile-memory solutions and provides technical consultation for the production of micro-controllers and various IC cards; and pFlash, which designs and manufactures industry standard NOR flash products for a range of applications including video graphic accelerator cards, hard disk drives, digital cameras, and MP3 players. Chingis Technology Corporation was founded in 1995 and is headquartered in Hsinchu, Taiwan.