Last deal

Amount

Private Equity

Stage

07.12.2023

Date

1

all rounds

date founded

Financing round

General

About Company
Awardit is a leading provider of loyalty programs and sales incentives based on digital reward currencies.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2000

Number of employees

Company Type

For Profit

Last funding type

Private Equity

IPO status

Private

Description

The company offers a range of solutions to both B2B and B2C clients, helping to boost sales and profitability while also improving customer communication and marketing efforts. Awardit operates customer clubs, loyalty programs, and sales motivation programs in the Nordic countries, providing different types of loyalty and reward programs based on digital reward currencies. They offer a comprehensive one-stop-shop service, from strategy to operation, including points trading on their platform. Awardit is listed on Nasdaq First North and is the largest provider of loyalty programs and rewards in the Nordics.
Contacts
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Number of Funding Rounds

Their latest funding was raised on 07.12.2023. Their latest investor Polaris Private Equity. Their latest round Private Equity

Date 
Funding Round 
Investors 
Money Raised 
Lead 
Polaris Private Equity

Polaris Private Equity

Polaris Private Equity is a venture capital and private equity firm.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Location

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count Of Investments

12

count Of Exists

5
Co-Investors
Investors
1
1

Number of lead investors

1

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Private Equity
Polaris Private Equity

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Acquisitions
3
Acquiree Name 
Date 
Price 
Acquisition Name 
01.02.2023
$11.78M
Local Amount - EUR 10.7M
Connex Marketing Group acquired by Awardit AB (publ)

Connex Marketing Group acquired by Awardit AB (publ)

acquirer

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date

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type

Acquisition

price

$11.78M
Connex Marketing Group

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Market2Member acquired by Awardit AB (publ)

Market2Member acquired by Awardit AB (publ)

acquirer

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type

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date

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type

Acquisition
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Subsector

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Location

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People

Founders
1
Niklas Lundqvist
Niklas Lundqvist

Niklas Lundqvist

organization founded

1

Niklas Lundqvist

Employee Profiles
1
Stefan Thorberg

Stefan Thorberg

Senior Business Advisor | Vice President | Loyalty Programs B2B | Gift Cards | Motivation Programs

Activity

Recent News
0