Fluther's matching algorithm sends personalized questions to every user based on their expertise and site usage, and its real-time interaction feature allows for live answers and follow-up. The platform has a team of volunteer moderators to enforce guidelines, and there are no external incentives for submitting questions and answers, leading to a close-knit community with a relatively high level of discourse. Fluther also has a quirky and humorous voice, and an ornate design, and an iPhone web application for users to get answers wherever they are.