The company believes that video is the most powerful way to communicate and is committed to building products that make it cost-effective, fun, and effortless for anyone to create exceptional videos. Animoto's partnerships with various social media companies give it insight into the changing social media and business landscape, enabling users to create powerful, professional videos for free. More than 1 million businesses around the world have used Animoto to create marketing videos that stand out on social media and beyond.