Since its establishment in 1976, Polarn O. Pyret has focused on creating clothes that allow children to play and be themselves. With over 112 stores in 11 markets and expanding internationally, the brand offers its products in Sweden, Denmark, Norway, Ireland, Iceland, Estonia, Latvia, Finland, US, England, and Scotland. In addition to physical stores, customers can also purchase their clothes online through e-commerce platforms in Sweden and the US. Polarn O. Pyret is owned by the RNB RETAIL AND BRANDS corporate group, which is listed on the Swedish stock exchange.