The company offers a suite of services that enable podcast production providers to connect with advertisers and market their podcast advertisements. Midroll Media is a wholly-owned subsidiary of the E.W. Scripps Company, founded in 2013 by Scott Aukerman and Jeff Ullrich, and based in Los Angeles, California. Midroll Media is now part of SXM Media, which provides advertising services for podcasters across satellite radio, streaming audio, and podcasting platforms such as SiriusXM, Pandora, and Stitcher.