The platform combines the needs of high net worth investors for asset and strategy diversification with robo automation, allowing wealth advisors to scale their business and individuals to manage their own wealth. It helps traditional wealth advisors establish an online presence cost-effectively, differentiate themselves from robo-advisors, and simplify the investment process from research to execution. By delivering non-correlated alternative and traditional investment strategies along with cutting-edge online software technology, the company enables advisors to focus on building their business, gathering assets, and servicing clients.