The company offers a full suite of engagement products, including a human-moderated Commenting product that ensures safer, healthier discourse, and a Content Engagement Unit that allows audiences to voice their opinions and interact with content that speaks directly to their interests. Insticator's platform increases engagement for publishers through interactive content and also enhances viewability and purchase intent for brands. The company's mission is to create a smart, unified platform built to collect, aggregate and monetize all of premium publisher’s first-party data. Insticator reaches and pulls insights from over 350 million users monthly and has partnerships with major companies such as Gannett, USA Today, Major League Baseball, Ancestry, and WebMD. The company is headquartered in New York City and has offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom.