The Florida-based company operates an online subscription platform that delivers personalized full-size makeup and skincare products from established as well as up-and-coming beauty brands to customers. BoxyCharm provides a marketing opportunity for brands and helps customers discover the hottest brands, exclusive products, and unbeatable deals on buzzworthy beauty. With hand-selected products tailored to individual preferences, customers can play, explore, and express their unique beauty, and customize their picks every month. BoxyCharm is now part of the IPSY umbrella.