The company offers a Software-as-a-Service Solution that Connects Brokers, Insurers and Consumers in a User-friendly way. The app enables users to compare quotes, get advice, get immediate cover, and manage policy. Ctrl also provides specialised software for advisors, brokers, and consumer-facing businesses wanting to expand their offering into insurance products. The backend is integrated with major respected insurance providers, and a proprietary algorithm makes a recommendation based on the user's unique needs. The software offering includes an app, a web version of the app, a CRM system, and a Customer Success Function to onboard traditional brokers or consumer-facing businesses onto the platform.