Trove provides white-label technology and end-to-end operations that power circular shopping for premium and luxury brands like Levi's, lululemon, Patagonia, REI, and Eileen Fisher. Their platform connects users who want to give away used durable goods with those who want to obtain them, allowing brands to increase profits, engage customers, and reduce the environmental and social cost of products. Trove's technology streamlines the process of getting items back into sales channels and resold to new customers, while also providing valuable insights and operations for retailers to establish scalable and profitable resale programs. By extending the life of millions of products, Trove helps brands build deeper relationships with customers and add to their brand equity without increasing carbon emissions.