The investment firm, managed by the Harsh Mariwala family, invests in a variety of sectors, with a preference for consumer and consumption-related ideas. They invest in both listed equities and unlisted companies, focusing on consumer-focused businesses, select sub-segments in consumer tech, logistics/supply chain, and sustainability/climate change. Sharrp Ventures invests long-term patient capital and supports its portfolio companies through multiple stages of their growth and evolution. They offer more than just a cheque, providing operating and management expertise in areas such as overall strategy, marketing & distribution, team building & organization structure, business enabling HR practices, corporate governance and scaling the business.