The platform provides a social component to web and mobile apps, offering missions, gifting, leaderboards, badges, levels, communities, and more. It empowers brands to reward loyal customers and teams, and to offer personal journeys, rewards shops, promotions, messages, and challenges. Captain Up is trusted by leading brands worldwide and sets a standard in loyalty and gamification, delivering powerful marketing tools, driving business growth, rewarding loyalty, building personalized journeys, monitoring costs, and promoting responsible gaming. Its features include challenges, tournaments, jackpots, leaderboards, personal promotions, coins, smart bonuses, shop, progressive rewards, points, badges, and more.