The company aims to be the unified voice for sports on the Sunshine Coast, providing support to its members through various opportunities such as training, education, networking, and resources. They also focus on identifying and bringing major sporting events to the region. Additionally, they oversee and support Jobs Coordinators funded by the State Government. The company recognizes outstanding contributions in sports through the Sports Star of the Year Awards. Through the Federation, they provide best practice governance and management standards to their members, enabling athletes to achieve their goals and aspirations.