Founded in 2009 by Kannan Mahalingam and Nat Ramachandran, myZantium develops Wonga Bazaar, a mobile app that offers a simulated marketplace experience. Through this app, users can learn about economic concepts such as supply and demand, inflation, risk-rewards, penalties, dividends, taxation, borrowing, and savings in a simplified and entertaining manner. Wonga Bazaar was recognized as the Most Popular App in the US Department of Treasury's Idea Bank Contest and was featured in the top 10 new finance apps in the iTunes Store in the USA.