The company partners with retail chains to offer a targeted marketing service to manufacturers of grocery and consumer products. Their web-based service allows manufacturers to create and monitor campaigns using data on offer redemptions at points-of-sale and other information. With their patent-pending technology, non-technical marketing executives can design sophisticated targeted promotions and measure ROI in real-time directly over the web. Manufacturers can market directly to individual shoppers across the entire retail network based on each person's detailed purchase history, and promotions can be delivered via any available distribution channels, such as email, direct mail, or register tape.