The company conducts over 1,000,000 consultations through phone, video, and web chat since 2003, providing pet video consultations, nutritional and behavioral advice, pet insurance, and bereavement support. It partners with insurers, charities, vet practices, nutritional, and pharma companies in the UK, North America, and the UAE, offering white-labeled services or using its sub-brands to help partners with customer acquisition, retention, and financial benefits. The Vet Connection was acquired by Pets at Home on November 30, 2020.