The company's machine learning platform helps organizations monitor and track news across various online publications, social media, and TV to measure media impact efficiently. PeakMetrics offers services such as media monitoring, crisis management, and competitive research. The company has experience in dealing with complex media issues such as combating state-sponsored disinformation and has clients that include large brands, advertising agencies, and government agencies. Additionally, PeakMetrics is backed by Techstars and Harmony Labs, a non-profit organization focused on media's social effects.