SmartCoin operates as a consumer lending financial platform, providing instant personal loans, gold rewards, gold savings, and credit scores. Founded in 2016 and based in Bengaluru, India, SmartCoin has over 5 million users across the country and is available in over 19,000 pin codes. Their proprietary credit underwriting engine analyzes thousands of data points on a customer's smartphone to create a customized credit score, enabling quick loan approvals and digital transfers to bank accounts.