The company's cloud-native and on-premises software products are based on open standards with patent-protected extensions for virtualization, automation, and network slicing. They were spun out of the High-Performance Networks Group of the University of Bristol to commercialize their network virtualization and network slicing technology. Zeetta Networks has won several awards and accolades, including the "Cool Vendor" title from Gartner in 2019. Their network automation platform simplifies the management of enterprise networks by providing standalone monitoring and control of multi-vendor, multi-technology, and multi-site networks in real-time. The platform enables error-free network service creation, allowing clients to manage daily network operations with a service-driven orchestration. Zeetta Networks aims to make application connectivity in private networks as easy to use as other cloud services available today by hiding the details of vendors and technology domains under a layer of abstraction.