Founded in 2008, Avidtrak provides website optimization, search engine optimization (SEO), pay-per-click (PPC) campaign setup and management, affiliate marketing, ad-testing, data analytics, and email marketing. Their call tracking platform allows businesses to track inbound phone call conversions and report them into Adwords and Google Analytics. Avidtrak's software for call tracking, recording, and analytics helps businesses improve their return on investment (ROI) by tracking the effectiveness of online and offline ad campaigns.