The San Francisco-based company offers a product that helps startup founders, employees, and investors monitor their equity information. It generates signed legal agreements for equity grants issued on the platform, providing an end-to-end solution for signing and tracking tracks, executing agreements without using Docusign, and uploading them to an equity platform. Pulley's services also provide diligence requirements with signed documentation, enabling founders and companies to run business with a clear understanding of ownership today and into the future. The platform is used to issue employee and investor equity and maintain accurate ownership records as the company scales, managing the cap table and running the client's business with a clear understanding of the ownership of the business. Pulley's mission is to make it easier for anyone to start a company by helping companies better understand and optimize their equity.