Binery provides an affordable and hassle-free accounting experience for small-to-medium businesses worldwide. They aim to simplify the accounting process, making it easier for business owners to focus on their core activities. The company's AI-supported accounting software tracks financials and books, and they also offer incorporation and related services. Binery believes that traditional accounting practices are confusing and laborious, and their solution provides a better alternative for business owners who dislike self-service accounting software.