The company is creating an omni-channel retail platform that allows both mass and affluent consumers to purchase customizable luxury goods, such as bags, shoes, and watches, both online and in-store. By aggregating customizable brands into a single marketplace and establishing the necessary technological linkage, CONSORTIUM aims to bridge the gap between retailers and made-to-order fashion accessories and specialty apparel. Their goal is to democratize mass customization and make it accessible to a wider audience.