The company's software is designed to help small businesses and independent practitioners manage customer bookings more efficiently. It offers a customizable booking page, automatic email and text reminders, and an up-to-date calendar that can fill last-minute slots. Customers can book, change, or cancel appointments themselves, and conversations with clients are displayed straight from the calendar. The system also includes automated appointment reminders that can reduce no-shows by 90%, and a mobile app for remote access.